We dislike vague bullshitting promises. We talk punchlines. We tell it like it is. We take pride in honesty and choose realness above make believe. In product, price, place and people.

We believe everyone should be able to buy us. We don’t exclude anyone, anywhere. We’re an everyone’s friend and proud of it. Working hard for everybody's specific needs.

We look good, we know. But it’s not only the outside that counts. What's inside counts as well. Produced in the Netherlands, creating our own formulas while using botanical extracts.

We don’t lie down, we get up. When we are at work, we step up. If we fall down, we rise up. We call it UPTIMISM*. The world needs positive energy and we are here to send it.